Freaks & Geeks

“Synergy can occur in situations where two or more activities or processes complement each other, to the extent that their combined effect is greater than the sum of the parts pg.278

—Johnson G and K Scholes: Exploring Corporate Strategy text and cases: (2002)

It has been realised that synergistic benefits are not as easy to achieve as would appear, can be costly to the extent that the benefits do not outweigh the costs, and in any case the basis of synergies may be mythical.
pg.280

—Johnson G and K Scholes: Exploring Corporate Strategy text and cases: (2002)”